Advertising Copywriting


Sessions:

9:25 am Tuedays and Thursdays in the Armstrong-Magee Business Bldg., room 217
Course Schedule

Text:

Advertising Copywriting, by Philip Ward Burton

Professor:

Dr. C. Benjamin Hale, Jr.
Office:      Armstrong-Mabee Business Center, room 307
Phone:      817 531-4926 (office)
                972 242-5720 (home)
Email:	     tbhale@flash.net

Course Goals:

This course is designed to assist you in learning the basic elements and skills related to writing advertising copy for print and electronic media. Its gocus is on the mechanics of advertising copywriting, but with significant emphasis on the importance and interrelationships of creativity, research, layout and trafficking.

Tests and Quizes:

There will be two unit tests. They are graded as a percent of the points obtained on the highest paper in the class using the scale below. From time to time there will be announced and unannounced quizes. An unannounced quiz will not count against you if the absence is excused. An absence is assumed to be unexcused until the instructor excuses you. Make-up tests are automatically discounted 1/2 letter grade unless a doctor's note is presented. 

A =   93 - 100 %
B =   85 - 92 %
C =   78 - 84 %
D =   70 - 77 %

Assignments that are turned in late are discounted 1/2 letter grade.

Semester Grade:

			30% Writing exercises and assignments (in and out of class)
			30%  A final project (an ad campaign)
			40%  Two scheduled exams  (20%  each)

Any assignments that are turned in late (including tests) are discounted 1/2 letter grade. Obviously, there is much to be accomplished and you should attend class regularly.