Audience Analysis

Tentative Schedule

MCO 4306
date
topic and viewing
 assignment
August 25 W
 Introduction to the course
27 F
 Some Communication Theory
30 M
 Mass Communication and Statistics
 Chapter 5
September   1 W
 Some Basic Statistics
  3 F
 More Basic Statistics
  6 M
 LABOR DAY No classes
  8 W
 No Class
10 F
 Measuring Dispersion
13 M
 Playing with Numbers
15 W
 Review of Data Levels
 Questionnaire
17 F
 Marketing
20 M
 Sampling I
22 W
 Ssmpling II
24 F
 Survey Research I
27 M
 Survey Research II
29 W
 Interview Research
October   1 F
 Marketing Research
  4 M
 ABC Overview
  6 W
 Reading Different Reports
  8 F
 COLUMBUS DAY No Classes
11 M
 ABC Casestudy
13 W
 Broadcast Ratings History
 Chapters 1 & 2
15 F
 Methodologies
 Chapter 4
18 M
 Review (Mid-Term Study Guide)
20 W
 Broadcast Rating Concepts
 Appendix A
22 F MID-TERM EXAM
 Chapters 1, 2, 4, 5
and lectures
25 M
 "How to Read an Arbitron Tv Book"
 Chapter 3
27 W
 Arbitron Book Parts
 Chapter 6
29 F
 Work Some Problems
November   1 M
 Work Some Problems
  3 W
 Using Radio Estimates
 Chapter 7
  5 F
 Work Some Problems
  8 M
 Arbitron Wrap-up
 Chapter 8
10 W
 Final Exam Study Guide
 Chapter 10
12 F
 Work on Final Project
15 M
 Work on Final Project
17 W
 Work on Final Project
19 F
 Work on Final Project
22 M
 Work on Final Project
24 W
 Work on Final Project
26 F
 THANKSGIVING No classes
29 M
 Work on Final Project
December   1 W
 Final Project Oral Reports
  3 F
 Final Project Oral Reports
  6 M
 Final Project Oral Reports
  8 W
 Final Review
 Chapter 10
  9 Th
 DEAD DAY No Classes
15 W
 8:00 am FINAL EXAM
17 F
 Robing and Graduation