MCO 1303 Writing for Mass Media
--- Fundamentals of structuring and presenting information in written
form for the mass media. Emphasis on language usage.
(3 credit hours)
MCO 1306 Introduction to Broadcasting
--- Survey of the history, regulation, and practice of radio and television
broadcasting and study of associated technologies of telecommunication.
(3 credit hours) Latest
Syllabus
MCO 1309 Film Aesthetics (Fine Arts
1309) --- An analysis of the communicative features of major films.
A variety of genre, time periods, and styles are presented to examine film
organization, structure, and content in relation to effective communication.
(3 credit hours) Latest
Syllabus
MCO 2200 Practicum --- Supervised,
applied experience on the Rambler in reporting, editing, advertising,
or graphics work. Two hours of lecture/discussion each week will relate
to publication techniques, procedures, and problems, with additional work
according to assignments and responsibilities on the Rambler staff.
(3 credit hours)
MCO 2401 Audio Production ---
The utilization of sound as a medium. The development of information and
entertainment programs for radio; audio techniques for radio, recordings,
film, and television. [Prerequisite: Mass Communication 1306]
(4 credit hours) Latest
Syllabus
MCO 2406 Beginning Television Production
--- Operation and use of television production equipment; fundamentals
of television production and direction. [Prerequisite: Mass Communication
1306]
(4 credit hours) Latest
Syllabus
MCO 2308 Popular Culture in the
Mass Media --- The content, effects, and relationships of mass media,
mass culture, and mass society. Special emphasis on popular culture of
youth as reflected through mass media.
(3 credit hours)
MCO 2314 Introduction to Photography
--- Introduction to still photography techniques and darkroom practices.
Emphasis on artistic and journalistic uses of the camera. Includes a two-hour
laboratory per week. This course does not fulfill the general education
fine arts requirement.
(3 credit hours)
MCO 2315 Mass Media in the Vietman
War --- Historical images and accounts of the Vietnam conflict as reflected
in mass media in the United States. Particular emphasis on news reporting
of Vietnam policies of the United States Government, domestic civil dissent,
and military action in Vietnam (1964-1973). Additional study of later perspedives
and interpretations, especially in books, film, and television.
(3 credit hours)
MCO 2316 News Reporting ---
Fundamentals of news reporting for all media. including laboratory practice.
[Prerequisite: Mass Communication 1303]
(3 credit hours)
MCO 3301 Radio and Television Writing
--- All forms of writing for the broadcast media and film including
scripts, commercials, and advertising copy. [Prerequisites: English 1301,
1302]
(3 credit hours)Latest
Syllabus
MCO 3306 Broadcast Journalism
Theoretical and practical approach to gathering, assembling, and presenting
the news for radio and television. [Prerequisite: Mass Communication 2316]
(3 credit hours)Latest
Syllabus
MCO 3316 Feature Writing ---
Methods of gathering material, recognizing ideas, and writing feature and
background material for newspapers and magazines. [Prerequisite: Mass Communication
2316]
(3 credit hours)
MCO 3317 Advanced Photography (Art
3317) --- Employ advanced still photography and darkroom techniques.
Emphasis on artistic and journalistic uses of the camera. Includes a two-hour
laboratory each week. This cours does not fulfill the general education
fine arts requirement.
(3 credit hours)
MCO 3321 News Editing --- Copy
reading, rewrites, headlines, cutlines, layouts, and proofreading for the
print media. [Prerequisite: Mass Communication 2316]
(3 credit hours)
MCO 3326 Radio and Television Programming
--- Philosophy and practice of program development and selection, sales
and broadcast station management. [Prerequisite: Mass Communication 1301]
(3 credit hours)
MCO 3336 Advanced Television Production
--- Study and practice of production skills and strategies in both
studio production and in independent or non-studio production for television.
[Prerequisite: Mass Communication 2306]
(3 credit hours)
MCO 3341 Principles of Advertising
--- Survey of the role of advertising in society. Basic concepts include
marketing message creation, budget determination, agency-client relationships,
media, and social responsibility of advertisers. [Prerequisite: Marketing
3321 or consent of instructor]
(3 credit hours)
MCO 3346 Advertising Copy, Layout,
and Design --- Techniques of writing, visualization, and production
of print media advertisements. [Prerequisite: Mass Communication 3341]
(3 credit hours)Latest
Syllabus
MCO 3351 Survey of Public relations
--- Techniques and practices of public relations in industry, commerce,
government, and non-profit fields.
(3 credit hours)
MCO 4300 Internship --- Supervised
employment and field sudy in newspaper or broadcast news, advertising,
public relations, or broadcast production. May be repeated once for credit.
Grade of "S" or "U" only. [Prerequisite: Permission of department chairman]
(3 credit hours)
MCO 4301 Communication Laws and
Ethics --- Survey of the standards and responsibilities of public communiction
in the mass media. Study of laws relating to the print media and government
regulation of broadcasting.
(3 credit hours)
MCO 4306 Audience Analysis ---
The practice and process of determining audience size and composition:
television and radio ratings, newspaper audits. [Prerequisite: 12 credit-hours
in Mass Communication]
(3 credit hours) Latest
Syllabus
MCO 4311 Radio and Television Advertising
--- Principles, techniques, and practices of advertising as applied
to the broadcast media. [Prerequisite: Mass Communication 3341]
(3 credit hours) Latest
Syllabus
MCO 4318 International and Intercultural
Communication --- Study of the concepts, theories, and processes of
mass media and mass communication in the world, with particular emphasis
on government-media relationships.
(3 credit hours)
MCO 4326 Investigative Reporting
--- Advanced methods of obtaining information, developing sources,
probing, and writing through investigative techniques. [Prerequisites:
Mass Communiction 2316, 3316]
(3 credit hours)
MCO 4331 Advertising Campaigns ---
Advanced study of advertising, marketing, and communication theories. Development
of advertising plans for specific situations. [Prerequisite: Mass Communication
3341]
(3 credit hours)
MCO 4346 Public Relations Campaigns
and Programs --- Case studies in advanced public relations, with emphasis
on problem prevention and correction, crisis management, and long-range
planning. [Prerequisite: Mass Communication 3351]
(3 credit hours)
MCO 4371 Advertising Design Using
Computer (Art 4371) --- An introduction to the basic uses of computers
in advertising design and the development of an understanding of how different
software, including word processing, illustration, and page layout programs
work together to complete projects. The different ways of setting typography
and general typgraphic rules will be explored.
(3 credit hours)
MCO 4372 Advanced Advertising Design
Using Computer (Art 4371) --- A study of techniques of how to optimize
the use of page layout programs to complete various projects ranging from
advertisement layouts and multifold brochures to billboard and signage
design. Students will also learn how service bureaus and vendors help get
designs out of the computer and into finished form for reproduction.
(3 credit hours)