Audience Measurement
The Audit Bureau of Circulations validates publishers subscription numbers for a wide varienty of print media.
Media organizations are primarily businesses. They, too, need as much marketing information as they can get. It is important to sell advertising, to compete with other media, and to improve their service. Many have come to rely on the Scarborough Research Corporation. Now this information is available on-line from USADATA. They have a special tour prepared for you.